Union Square Advisors Serves as Exclusive Financial Advisor to ParAccel in its Acquisition by Actian

Demonstrates Union Square Advisors’ continued strength in providing insight to leading players in the Big Data and Analytics markets

Union Square Advisors LLC is pleased to announce that ParAccel has been acquired by Actian. ParAccel’s high performance analytic database has been adopted by leading companies worldwide across a broad range of industries, including Amazon.com, Microstrategy, OfficeMax and The Royal Bank of Scotland. By adding ParAccel’s world-class analytic capabilities to its existing portfolio of solutions, Actian is uniquely positioned to help enterprise customers address the significant complexities and opportunities associated with Big Data. Union Square Advisors acted as exclusive financial advisor to ParAccel in this transaction.

About ParAccel

To gain a competitive advantage in a fast paced, data-driven world, companies need immediate answers to any business question they decide to ask. As the leading analytic platform provider, ParAccel accelerates analytics and opens the door for companies to accelerate, innovate and compete. ParAccel Analytic Platform is an analytic database surrounded by extensibility and integration technology as a foundation for running big data analytics, anytime, anywhere. ParAccel’s Fortune 1000 customers, in digital media, retail, financial services, healthcare and government, are testing the bounds of unconstrained analytics with the most prolific, most powerful, most expansive analytic platform in the world. For more information on ParAccel, please visit www.paraccel.com.

About Actian

Actian Corporation enables organizations to transform big data into business value with data management solutions to Connect, Analyze, and take automated Action across their business operations. Actian’s innovative portfolio of solutions for big data include cloud integration for frictionless connection to any data; analytical solutions specifically engineered to handle the extreme speed and scale of data intensive computing; Action Apps for automated action on business events as they happen and managed B2B exchanges that automate business processes in select industries. Headquartered in Redwood City, Actian helps clients worldwide manage and understand their business operations through offices in Austin, New York, London, Paris, Frankfurt, Hamburg, Amsterdam and Melbourne. For more information on Actian, please visit www.actian.com.

About Union Square Advisors

Union Square Advisors LLC is a leading investment banking firm serving technology companies through its mergers & acquisitions, private capital financing and IPO advisory services. Founded in 2007 and with offices in San Francisco and New York, Union Square Advisors works with leading public and private firms across the technology landscape, including digital/new media, software, services, communications, storage, semiconductor and systems companies, as well as with the strategic capital providers that invest in these sectors. For more information on Union Square Advisors, please visit www.usadvisors.com.