Union Square Advisors Serves as Exclusive Financial Advisor to DemandTec in its Proposed Acquisition by IBM

Union Square Advisors LLC is pleased to announce that DemandTec has agreed to be acquired by IBM in a transaction with an equity value of approximately $500 million. Union Square Advisors LLC is acting as exclusive financial advisor to DemandTec in this transaction, which was announced on December 8, 2011 and is subject to regulatory and shareholder approval.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 450 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec’s services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than five million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith. For more information on DemandTec, visit www.demandtec.com.

About IBM

For more information on IBM, please visit www.ibm.com.

About Union Square Advisors

Union Square Advisors LLC is a leading investment banking advisory firm serving technology companies through its mergers & acquisitions, private capital financing and IPO advisory services. Founded in 2007 by a group of the world’s premier technology banking professionals, with offices in San Francisco and New York, Union Square Advisors works with leading public and private firms across the technology landscape, including digital/new media, software, services, communications, storage, semiconductor and systems companies, as well as with the strategic capital providers that invest in these sectors. For more information on Union Square Advisors, please visit www.usadvisors.com.