Demonstrates Union Square Advisors’ continued strength in providing strategic advice and transaction expertise to leading software and digital marketing companies
On July 21, 2016, Monotype, a leader in helping to empower expression and engagement through type, technology and expertise, announced the intent to acquire Olapic for approximately $130 million. Olapic’s Earned Content Platform helps brands collect, curate, use and analyze user-generated content in the form of images and videos in their ecommerce experiences and across multiple marketing channels. This helps to create powerful branded experiences that drive consumer engagement and increase conversions. Olapic’s Earned Content Platform combines proprietary algorithms and human intelligence to enable brands to help build trust and inspire action, at every touchpoint – while helping to identify, track and connect brands with their most influential ambassadors. Olapic’s technology platform collects, curates, extends and measures the performance of consumer and branded imagery to power marketing and ecommerce strategies across the stack, driving ROI, increasing average order value and impacting overall sales. Today, the company serves more than 400 brands across apparel, publishing, retail, consumer packaged goods, travel and leisure. Customers include companies like Calvin Klein, Hyatt, giggle, The North Face and L’Oreal.
Olapic is the leading visual marketing platform for the curation, activation and analysis of Earned Content. Olapic works with hundreds of global brands to amplify marketing and eCommerce channels with images and videos from real people, creating more personalized and powerful brand experiences. Olapic’s proprietary technology curates consumer photos and videos from a range of social media sites, identifies content that is most influential in driving engagement and conversion, permissions the content at scale, and then activates it across digital and offline channels, providing analytics on revenue, performance and engagement. An official Facebook Marketing Partner, Instagram Partner and Pinterest Marketing Developer Partner, Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, The United Kingdom, France and Germany. For more information, please visit www.olapic.com.
About Monotype Imaging Holdings
Monotype is a leader in empowering expression and engagement through a combination of type, technology and expertise. Headquartered in Woburn, Massachusetts, Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The Company’s libraries and eCommerce sites are home to many of the most widely used typefaces—including the Helvetica®, Frutiger® and Univers® families—as well as the next generation of type designs. For more information, please visit www.monotype.com.
About Union Square Advisors
Union Square Advisors LLC is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution as well as agented private capital financing services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity and venture capital firms across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 60 transactions, valued in excess of $80 billion. For more information, please visit www.usadvisors.com.