As transactions in the technology sector have become increasingly complex and more likely to provoke tremendous investor scrutiny, companies considering their strategic alternatives must adhere to the highest fiduciary standards by following thorough, well-documented processes. Union Square Advisors is well suited to help Boards of Directors and Special Committees to navigate these challenging waters on issues relating to investor engagement, activist and hostile defense, shareholder value, corporate performance and financial fairness. We analyze the value and structure of the potential transaction, form and timing of consideration, expectations of investors and other observers, historical and projected performance of the companies involved, current trading multiples of relevant comparable companies, metrics from similar transactions, and other financial and operational data, all to ensure that our clients make critical strategic decisions that are in the best interests of their shareholders.