Demonstrates Union Square Advisors’ extensive platform in providing expertise in compensation management and the broader HR Tech sector
On July 24, 2025, Union Square Advisors announced that it served as the exclusive financial advisor to BetterComp, a leading provider of modern compensation management software, in its $33M Series A financing led by Ten Coves Capital.
This funding is designed to accelerate BetterComp’s mission to modernize compensation management for enterprises globally – fueling AI-powered market pricing and pay recommendation enhancements, expanding into adjacent product areas and scaling operations to support a rapidly growing customer base. BetterComp seeks to equip compensation and HR teams with the tools to maximize the value of their data, adapt to changing markets and optimize workflows to ensure accuracy and consistency.
“When we founded BetterComp, our goal was to bring similar innovation to compensation departments, which have historically lacked this kind of progress. After bootstrapping the business since inception, this fresh capital validates our vision and stands as a testament to our team’s dedication to better serving clients and expanding into new markets,” said Alan Miegel, co-founder and CEO of BetterComp.
The funding comes on the heels of continued momentum for BetterComp throughout 2025, after achieving 100% YOY growth in each of the previous two years. Today, 38% of BetterComp’s customers are Fortune 500 companies and the company’s headcount has grown 33% so far this year.
“Union Square Advisors is incredibly pleased to partner with the BetterComp team as we continue to expand our presence and influence in the HR Tech space, with this transaction marking our third announced deal in the sector over the last three months,” said Carter McClelland, Chairman at Union Square Advisors.
For more information, read the full press release here.
