Demonstrates Union Square Advisors’ continued momentum in providing M&A advisory services to next-generation cloud solution providers
On December 2, 2020, Union Square Advisors announced that it provided M&A advisory services to Actifio, which has entered into an agreement to be acquired by Google. Actifio provides backup and disaster recovery (DR)—offering customers the opportunity to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios like development and test.
This agreement to acquire Actifio further demonstrates Google Cloud’s commitment to helping enterprises protect workloads on-premises and in the cloud. As organizations across industries sharpen their disaster preparedness strategies and infrastructure resiliency, Actifio’s business continuity solutions will help Google Cloud customers prevent data loss and downtime due to external threats, network failures, human errors and other disruptions.
“We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO at Actifio. “Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries.”
“The market for backup and DR services is large and growing, as enterprise customers focus more attention on protecting the value of their data as they accelerate their digital transformations,” said Matt Eastwood, Senior Vice President of Infrastructure Research at IDC. “We think it is a positive move for Google Cloud to increase their focus in this area.”
Actifio is a leader in backup and disaster recovery (DR)—offering customers the opportunity to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios like development and test.
Actifio helps customers:
- Increase business availability by simplifying and accelerating backup and DR at scale, across cloud-native, and hybrid environments.
- Automatically back up and protect a variety of workloads, including enterprise databases like SAP HANA, Oracle, Microsoft SQL Server, PostgreSQL, and MySQL, as well as virtual machines (VMs) in VMware, Hyper-V, physical servers, and Google Compute Engine.
- Bring significant efficiencies to data storage, transfer, and recovery.
- Accelerate application development and reduce DevOps cycles with test data management tools.
About Union Square Advisors
Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 120 transactions, valued in excess of $105 billion. For more information, please visit http://www.usadvisors.com.