Union Square Advisors Serves as Exclusive Financial Advisor to Cedexis Inc. in its Sale to Citrix, Inc.

in its sale to
Business/Productivity Software
Network Management Software

Demonstrates Union Square Advisors’ continued momentum in providing strategic M&A advice to disruptive IT Infrastructure and Software companies

On February 12, 2018, Citrix announced that it has acquired Cedexis, a Portland, Oregon-based leader in internet traffic monitoring and management technology that optimizes application and content performance in a hybrid and multi-cloud environment. Cedexis offers real-time, data-driven service for dynamically optimizing the flow of traffic across public clouds, data centers, CDNs and ISPs. Cedexis technology intelligently routes traffic across dozens of CDNs, and hundreds of data centers and PoPs globally.

This acquisition further differentiates the Citrix secure digital perimeter (SDP) approach to security and performance. With modern distributed applications powered by micro-services in hybrid and multi-cloud environments, Citrix can now offer dynamic real-time intelligent traffic management that enables infrastructure orchestration and real-time actionable insights into end-user engagement. Citrix can deliver high quality of experience regardless of load and latency across different network paths.

“Citrix and Cedexis are a natural combination. We see tremendous value for our customers and partners, along with significant growth potential for our solutions,” said Ryan Windham, CEO of Cedexis. “Citrix is the clear leader in software-defined networking that helps IT adopt and manage complex cloud environments. It makes sense to combine our offerings into a comprehensive secure digital perimeter approach, which unifies and delivers the apps, data and services people need to be productive.”

About Cedexis

Cedexis provides a performance monitoring and traffic management platform designed to provide web-scale, end-user-experience monitoring and real-time traffic routing across multiple clouds and networks. The Company’s performance monitoring and traffic management platform provides real-time visibility into how cloud network performance is impacting the experience of web and mobile application users, and uses this insight to route traffic for the best performance, or availability, or cost, or any mix of the three, enabling enterprises to maximize web performance returns. This platform enables Cedexis to provide real-time, data-driven service for dynamically optimizing the flow of traffic across public clouds, data centers, CDNs and ISPs. For more information, visit www.cedexis.com.

About Citrix

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Citrix helps customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. Citrix solutions are in use by more than 400,000 organizations, including 99 percent of the Fortune 100 and 98 percent of the Fortune 500. For more information, visit www.citrix.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution as well as agented private capital financing services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity and venture capital firms across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 95 transactions, valued in excess of $95 billion. For more information, visit www.usadvisors.com.


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