Union Square Advisors Serves as Exclusive Financial Advisor to Eversight in its Sale to Instacart

in its sale to
Business/Productivity Software
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Artificial Intelligence
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Demonstrates Union Square Advisors’ extensive expertise in providing comprehensive advisory services to AI-enabled technology companies

On September 1, 2022, Union Square Advisors announced it served as the exclusive financial advisor to Eversight, an AI-powered pricing and promotions platform for CPG brands and retailers, in its sale to Instacart, the leading grocery technology company in North America. Since its founding in 2013, Eversight has brought CPG brands and retailers technologies tailor-made for the grocery industry, enabling brands and retailers to unlock optimal promotions and pricing that propel their business and create more compelling savings opportunities for customers.

Bringing together Eversight’s deep expertise in pricing and promotions with Instacart’s scale, partnerships, and machine learning technology provides an opportunity to transform pricing strategies and promotions for Instacart’s partners. CPG brands and retailers will have access to new individualized and customized pricing tools and dynamic insights via Instacart that connect the dots between online and offline behavior to improve sales and growth, along with customers’ experiences, no matter how they choose to shop. This creates a flywheel effect in which goods are priced at the sweet spot that drives more sales and growth for CPGs and retailers – all while unlocking even better promotions and pricing for customers.

“We founded Eversight to help brands and retailers be more agile and consumer-centric with their pricing and promotions decisions. This is particularly critical in today’s high inflation environment, with rapidly changing shopping behavior,” said David Moran, Co-founder and Chairman of Eversight. “By joining Instacart, this technology can be scaled across online and offline pricing to help make buying groceries more affordable for everyone while also driving more value for CPGs and retailers. We’re excited about our future together, as we build towards becoming one of the most strategic, valued technology platforms for our partners.”

“Union Square Advisors is incredibly pleased to partner with the Eversight team as we continue to expand our presence and influence in the AI-enabled software space,” said Carter McClelland, Chairman at Union Square Advisors.

Read the full press release here.

About Eversight

Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing in response to market conditions and to deliver higher ROI on promotional spend. Eversight’s Retail Pricing Suite and Offer Innovation Suite solutions are driving strong margin and sales volume improvements for leading companies such as Coca-Cola, Frito-Lay, The Hershey Company, Raley’s, and Schnucks. Founded in 2013, Eversight is headquartered in Palo Alto, California. www.eversightlabs.com

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 900 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 75,000 stores across more than 13,000 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, Healthcare IT, Internet+Digital Media, eCommerce, Consumer Software, AIoT & Industrial Technology and other key segments. Since inception, Union Square Advisors has advised on more than 160 strategic transactions, valued in excess of $115B. For more information, please visit http://www.usadvisors.com.

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