Union Square Advisors Serves as Exclusive Financial Advisor to Hearsay Systems in its Sale to Yext

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Demonstrates Union Square Advisors’ extensive experience in providing comprehensive advisory services to leading companies in the Customer Engagement and GRC sectors

On June 10, 2024, Union Square Advisors announced it has served as the exclusive financial advisor to Hearsay Systems, a global leader in digital client engagement for financial services, in its June 10th, 2024 sale to Yext, the leading digital presence platform for multi-location brands.

The acquisition will combine Yext’s industry-leading digital presence management platform with Hearsay Systems’ compliant engagement solutions across social media, websites, text, and voice. This strategic move will leverage the strengths of both companies’ technology to provide a single digital marketing platform to power the customer journey and enable brands to convert prospects into loyal customers faster.

“We are excited to provide an expanded solution set to our customers and introduce Hearsay solutions to customers across additional industries,” said Michael Boese, CEO of Hearsay Systems. “We’ve only just begun to see the opportunities for AI in digital marketing. By combining our resources and technology with Yext, we’ll be able to deliver even more value to brands as they look to leverage the power of AI.”

The world’s leading financial firms rely on Hearsay System’s compliance-driven platform to scale their reach, optimize customer engagements, grow their business, and deliver exceptional client service. Hearsay Systems helps 260,000 advisors and agents ensure all interactions meet regulatory and brand standards to reduce risk while providing a scalable way to manage customer engagement. Combined with Yext’s suite of products and AI technology, brands can access more channels in one platform, and leverage consolidated analytics and recommendations to improve performance across channels.

“Customers are increasingly looking to consolidate digital marketing channels into one platform … With Hearsay Systems, we’ll provide even more ways for brands to connect with their customers one-to-one,” said Michael Walrath, CEO and Chair of the Board at Yext. “Our combined technology will bring instant value to our regulated customers, and we see an opportunity to bring these solutions to other industries.”

“Union Square Advisors is incredibly pleased to partner with the Hearsay team as we continue to expand our presence and influence in the Customer Engagement and GRC spaces,” said Carter McClelland, Chairman at Union Square Advisors.

Union Square Advisors LLC served as the exclusive financial advisor to Hearsay Systems and Latham & Watkins served as legal advisor.

For more information, read the full press release here.

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