Union Square Advisors Serves as Exclusive Financial Advisor to InMoment in its Majority Sale to Madison Dearborn Partners

in its majority sale to
TMT
SaaS
Business/Productivity Software

Demonstrates Union Square Advisors’ continued momentum in providing strategic M&A advice to disruptive software companies

On May 15, 2019,  InMoment, a leader in customer experience management, announced that it has received a strategic growth investment from funds advised by Madison Dearborn Partners, LLC (“MDP”), a leading private equity firm based in Chicago. MDP has acquired a majority ownership position in InMoment from existing shareholders, with Peterson Partners retaining a minority ownership position in the company.
InMoment is the leader in customer experience software. With the recent launch of its next generation XI Platform, including the Customer Experience (“CX”), Employee Experience (“EX”), and Market Experience (“MX”) Clouds, InMoment continues to differentiate its offering, which has been lauded by analysts as game-changing in the industry. The XI Platform is unique in its ability to synthesize disparate information from across an enterprise’s first- and third-party data sources to drive high-value business decisions and foster strong relationships for companies with both customers and employees.
“The new investment partnership with MDP will accelerate our momentum, and help us achieve our ambition of disrupting the CX market, which has been under served by both metric-heavy and market research led approaches,” said Andrew Joiner, CEO, InMoment. “MDP is the ideal partner for InMoment at this stage in our history – they have a long track record of success across their portfolio and, most importantly, their vision aligns soundly with our own strategic goals.”

About InMoment

InMoment™ is a leader in customer experience management. Its Experience Intelligence (XI)™ Platform transforms metrics into meaning to drive high-value business decisions and relationships for companies with both customers and employees. The Company’s cloud-native XI Platform is engineered with data science at the core, and specifically architected to harness intelligence from across the entire experience ecosystem to deliver clear business value. The platform features three clouds that all work seamlessly together to give companies a comprehensive understanding of the most important factors impacting their bottom lines, including: Customer Experience (CX) Cloud, Employee Experience (EX) Cloud, and Market Experience (MX) Cloud. InMoment’s approach of providing strategic technical, best practice and thought leadership support ensures that its nearly 500 brands across 95 countries realize maximum business impact. For more information, please visit www.inmoment.com.

About Madison Dearborn Partners

Madison Dearborn Partners, LLC (“MDP”), based in Chicago, is a leading private equity investment firm in the United States. Since MDP’s formation in 1992, the firm has raised seven funds with aggregate capital of approximately $23 billion and has completed over 140 investments. MDP is currently investing out of its most recent fund, $4.4 billion MDCP Fund VII, in businesses across a broad spectrum of industries, including telecom, media and technology services; basic industries; businesses and government software and services; financial and transaction services; and health care. For more information, please visit www.mdcp.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 105 transactions, valued in excess of $97 billion. For more information, please visit www.usadvisors.com.

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