Union Square Advisors Serves as Exclusive Financial Advisor to InsideView in its Sale to Demandbase

in its sale to
Business/Productivity Software
Database Software
Media and Information Services
Marketing Technology
Big Data
Artificial Intelligence
Machine Learning

Demonstrates Union Square Advisors’ expertise in providing comprehensive advisory services to disruptive data-powered enterprise software companies

On May 4, 2021, Union Square Advisors announced it served as the exclusive financial advisor to InsideView, a leader in sales and marketing intelligence, in its sale to Demandbase. Demandbase also simultaneously announced its acquisition of DemandMatrix on May 4.

These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud. Together, Demandbase One provides the data for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.

“We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data — and we now have the premium B2B data and intelligence solutions to help companies identify, understand, and engage their customers and prospects. With this move, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market.”

Data is the foundation of any winning B2B go-to-market strategy. Software and predictive analytics are only as good as the data that powers them, and better data helps create better decisions and stronger go-to-market strategies. And yet quality data has been a challenge for companies, with insights fragmented across multiple vendors. It hasn’t always been easy to integrate all these sources, and it’s been near impossible to keep it up to date and maintained.

In addition, the Data Cloud also includes Data Integrity. Powered by InsideView, Data Integrity is a customer data management solution that continuously cleans, monitors, and unifies CRM data with the most reliable, up-to-date information.

“For the last 15 years, we’ve been focused on empowering our customers to experience rapid revenue growth through the power of data,” said Umberto Milletti, CEO of InsideView. “InsideView’s leadership in sales intelligence made it clear to us years ago that stronger ties between sales and marketing lead to more revenue—and data is the key. By joining forces with Demandbase, we’re combining our legacy and leadership in sales, and the industry’s freshest, most reliable data, with leading marketing technology. Our customers will be able to do more with data across more B2B revenue channels from sales, to advertising, to account-based campaigns. We’re taking the convergence of data and workflow to the next level.”

Read the full press release here.

About InsideView

InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

About Demandbase

Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 130 transactions, valued in excess of $105 billion. For more information, please visit http://www.usadvisors.com.


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