Union Square Advisors Serves as Exclusive Financial Advisor to Sailthru in its Sale to Campaign Monitor

in its sale to
Media and Information Services
Automation/Workflow Software
Marketing Technology

Demonstrates Union Square Advisors’ continued momentum in providing strategic M&A advice to disruptive Software, Internet and MarTech companies

On January 15, 2019, Campaign Monitor, a member of the CM Group, announced that it had acquired Sailthru, the leading cross-channel experience management platform for the world’s top retail and media companies. Based in New York City, Sailthru is the leader in delivering real-time, data-driven personalization solutions across email, web and mobile platforms. As the largest sender of personalized email in the world, Sailthru and its marketing automation software empower digital retailers and publishers to deliver dynamic, 1:1 communications that drive higher revenue, improve customer lifetime value and eliminate churn.

This acquisition further expands the CM Group’s product offering for omnichannel marketing. “Sailthru’s rapid growth is a testament to the fact that enterprise organizations are ready to move past the legacy marketing clouds,” said Cassie Young, chief commercial officer at Sailthru. “Now, as part of the CM Group, our organization will have the resources needed to ensure all enterprise marketers are aware of what is possible with a modern multichannel marketing hub.”

“The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world,” said Wellford Dillard, CEO of CM Group. “Sailthru…[has] extraordinary technologies capable of solving important marketing problems, and we intend to make additional investments in the business to further accelerate growth. Every company in the CM Group has best-in-class customer retention rates, which is a testament to CM Group’s excellent customer experience and our ability to be a strategic partner. Bringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.”

About Sailthru

Sailthru helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities. Sailthru’s high-performance email, website personalization, mobile marketing automation, and unique integrations power new customer acquisition by leveraging machine learning and first-party data to easily deliver relevant, personalized engagement across all channels. The world’s most innovative publishers, including Business Insider, Refinery29 and Food52, and the world’s fastest growing ecommerce companies, including Rent the Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. For more information about Sailthru, please visit www.sailthru.com.

About CM Group

CM Group is a family of global marketing technology brands including Campaign Monitor, Delivra, Emma, and Liveclicker. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, London, New Zealand and Uruguay. For more information about Campaign Monitor, please visit www.campaignmonitor.com.

About Union Square Advisors

Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity and venture capital firms across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 100 transactions, valued in excess of $95 billion. For more information, please visit www.usadvisors.com.

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