Union Square Advisors Serves as Exclusive Financial Advisor to Sumeru Equity Partners in its $100M Investment in SocialChorus

in its $100MM investment in
Business/Productivity Software

Demonstrates Union Square Advisors’ Value-Add in Providing Comprehensive Advisory and Financing Services

On July 15, 2020, SocialChorus, the leader in workforce communications SaaS, announced that Sumeru Equity Partners (SEP) — a growth-focused technology investment firm — along with existing investors, has led a $100 million investment in the company to accelerate growth and product innovation. Additional terms of the transaction were not disclosed.

The investment will enable SocialChorus to continue its significant momentum of 50% year-over-year growth in both 2018 and 2019, which has accelerated in 2020. Hundreds of customers use SocialChorus today — including 10 of the Fortune 50 — to power their workforce communications, reaching millions of workers across 165 countries with their most important company information from the world’s most advanced communications platform.

As part of the investment, majority shareholder SEP will add principals John Brennan, George Kadifa and Mark Haller to SocialChorus’ board of directors. “SEP has long followed the development of the workforce communications market, in which SocialChorus has been a leader and pioneer,” said Brennan, Kadifa and Haller. “Due to rapid shifts in the workplace, which have only accelerated with COVID-19, we believe SocialChorus’ next-generation software will be an invaluable resource for its customers. We are highly enthusiastic about partnering with Gary and the SocialChorus team to lead a new chapter of continued growth.”

Read the full press release here.

About SocialChorus

SocialChorus is the leading workforce communications platform that enables organizations to accelerate and accomplish their business initiatives by reaching, aligning, and mobilizing every worker. We believe a mobilized enterprise is one in which companies can react quickly to change, aligning their workers, and giving them the right information, at the right time, in the right place, to achieve their business objectives. Communicators and leaders can focus on the message, while the platform ensures the content is acted on in a measurable way. SocialChorus helps the world’s largest global companies transform the way they communicate with millions of employees every day. Learn more at https://www.socialchorus.com/.

About Sumeru Equity Partners

Sumeru Equity Partners (“SEP”) is a technology-focused private equity firm that invests in middle market companies across software, technology-enabled services and hardware. The firm employs a growth-oriented partnership model with technology companies and typically invests $25-200 million per transaction. The firm was founded in 2014 by an experienced team from Silver Lake Sumeru, a private equity fund started in 2007 within Silver Lake. SEP has a longstanding history of investing and partnering with founders and management teams to build growth leaders. SEP has backed leading software companies such as ForeFlight, GoGuardian, Azuga, Blackline, Talend, Kyriba and Buildium. For more information about SEP and its full portfolio, please visit www.sumeruequity.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices across the technology landscape with a primary focus on Software, Software-Enabled Services, IT Infrastructure and Internet/Digital Media/Marketing Technology. Since inception, Union Square Advisors has advised on over 115 transactions, valued in excess of $100 billion. For more information, please visit http://www.usadvisors.com.

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