Union Square Advisors Serves as Exclusive Financial Advisor to Tealeaf Technology, Inc. in its Proposed Acquisition by IBM

in its sale to
HR Technology
Human Capital Services
Business/Productivity Software

Extends Union Square Advisors’ leadership in bringing together exciting high-growth companies and the world’s established technology leaders

Union Square Advisors LLC is pleased to announce that IBM has agreed to acquire Tealeaf Technology. Union Square Advisors served as the exclusive financial advisor to the Board of Directors of Tealeaf regarding the sale. The transaction was announced on May 2, 2012 and is subject to customary closing conditions. This transaction will be the fourth completed transaction by Union Square Advisors in 2012, and its second sale to IBM in that time.

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf’s CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor’s unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from e-business and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held.

About IBM

For more information on IBM, please visit www.ibm.com.

About Union Square Advisors

Union Square Advisors LLC is a leading investment banking firm serving technology companies through its mergers & acquisitions, private capital financing and IPO advisory services. Founded in 2007 and with offices in San Francisco and New York, Union Square Advisors works with leading public and private firms across the technology landscape, including digital/new media, software, services, communications, storage, semiconductor and systems companies, as well as with the strategic capital providers that invest in these sectors. For more information on Union Square Advisors, please visit www.usadvisors.com.

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