Union Square Advisors Serves as Exclusive Financial Advisor to Totango in its $100M Growth Investment led by Great Hill Partners

in its $100MM growth investment led by
Business/Productivity Software
Media and Information Services
Marketing Technology
Big Data

Demonstrates Union Square Advisors’ expertise in providing comprehensive advisory services to next generation data driven customer experience technology companies

On September 29, 2021, Union Square Advisors announced it served as the exclusive financial advisor to Totango, the customer success leader in leveraging data to orchestrate and transform revenue experiences, in its $100 million in Series D funding. The round was led by Great Hill Partners, a thematic growth equity investor that targets leading businesses in disruptive markets. Existing Totango investors also participated in the round including BGV, Pitango Ventures, and Canvas. This investment is expected to accelerate Totango’s leadership by funding expansion of Totango’s unique product-led-growth (PLG) go-to-market strategy, product development, and other strategic growth initiatives.

“Since its inception, Totango has been at the forefront of customer success. In an age where hybrid work by remote teams has become the norm and the rate of change has increased exponentially, customer success technology that is visual, modular, and easy to implement and use has become more critical than ever,” said Guy Nirpaz, Founder and CEO of Totango. “Our rapid growth demonstrates our product, which removes the friction to design, run and scale customer journeys, has become a necessity for businesses to orchestrate first-class customer experiences that drive revenue growth, at scale.”

Founded in 2010, Totango has been on a hyper-growth trajectory reflecting strong demand for the Company’s software due to the heightened importance of customer success and digital engagements. Totango’s modular software with its intuitive design, flexible architecture and exceptional scalability has driven widespread adoption, with thousands of businesses of all sizes using Totango, from a team of two to large complex global organizations. Today’s milestone follows an active year for Totango, which saw 313% year-over-year growth and the launch of the industry’s first and only free-forever customer success platform.

“Union Square Advisors was incredibly pleased to partner with Guy and the Totango team, as this transaction provides an opportunity for the company accelerate its already impressive growth trajectory,” said Carter McClelland, Chairman at Union Square Advisors. “Today’s announcement represents another successful transaction for us in the data and customer success software sector.”

Read the full press release here.

About Totango

Totango is the fastest growing, most trusted customer success leader in leveraging data to orchestrate and transform revenue experiences. Totango SuccessBLOCs, a visual, no-code modular technology empowers teams to build transformative customer journeys that quickly close the Revenue Experience Gap™ and drive revenue growth at scale. Thousands of businesses from start-ups to the fastest-growing enterprises like Zoom, SAP, and Google trust Totango to rapidly and continuously design, optimize and run their customer engagements. Businesses that use Totango products experience faster onboarding of new customers, higher product adoption and value for their users, reduced churn, and increased revenue growth. Get started with Totango for free at www.totango.com

About Great Hill Partners

Great Hill Partners is a Boston-based private equity firm targeting investments of $25 million to $500 million in high-growth companies across the software, digital commerce, financial technology, healthcare, and digital infrastructure sectors. Over the past two decades, Great Hill has raised nearly $8 billion of commitments and invested in more than 75 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. For more information, including a list of all Great Hill investments, visit www.greathillpartners.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, Healthcare IT, Internet+Digital Media, eCommerce, Consumer Software and other key segments. Since inception, Union Square Advisors has advised on over 140 transactions, valued in excess of $110 billion. For more information, please visit http://www.usadvisors.com.

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