Union Square Advisors Serves as Exclusive Financial Advisor to Zilliant in its Sale to Madison Dearborn Partners

in its sale to
Business/Productivity Software
Application Software
Media and Information Services

Demonstrates Union Square Advisors’ expertise in providing comprehensive advisory services to leading technology companies in the Intelligent B2B Commerce space

On December 6, 2021, Union Square Advisors announced it served as the exclusive financial advisor to Zilliant, Inc., the industry leader in intelligent B2B price optimization, price management and sales guidance software, in its sale to Madison Dearborn Partners, LLC. (MDP), a leading private equity investment firm based in Chicago. Terms of the transaction were not disclosed.

“The market for price optimization and management solutions has reached an inflection point, as the explosion of digital commerce and the acceleration of digital transformation are driving company leaders to seek out scalable, intelligent pricing and sales solutions,” said Greg Peters, president and CEO of Zilliant. “We are excited to partner with the MDP team who shares our commitment to further drive this next stage of innovation and growth in this increasingly important and rapidly evolving market worldwide.”

Headquartered in Austin, Texas, with offices in the United Kingdom, Germany, France and Italy, Zilliant’s industry-leading suite of offerings enables B2B companies to connect their commercial strategies to sales execution by transforming how data is used to price and sell. Zilliant uses a data science-driven approach to help customers address the most significant sources of margin and revenue leakage to effectively execute pricing and sales strategies that maximize their return on investment (ROI). Zilliant was recently named a Leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment (doc # US46742021, September 2021).

The transaction is anticipated to close in the fourth quarter of 2021 and is subject to certain closing conditions, including the waiting period required by the Hart-Scott-Rodino Act. Upon closing, funds affiliated with MDP will own a controlling stake in Zilliant.

“Union Square Advisors was pleased to partner with the Zilliant team on a terrific outcome,” said Carter McClelland, Chairman at Union Square Advisors. “Today’s announcement demonstrates our firm’s success in representing leading technology companies in the Intelligent B2B Commerce space.”

Read the full press release here.

About Zilliant

Zilliant powers intelligent commerce for B2B companies by connecting their commercial strategies with effective execution. Our industry-leading price optimization and management and sales guidance software enables profitable growth by transforming the way our customers use data to price and sell in traditional and digital channels. Zilliant’s data science, cloud-native software and passion for customer success delivers the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps power intelligence commerce at www.zilliant.com.

About Madison Dearborn Partners, LLC

Madison Dearborn Partners, LLC (“MDP”) is a leading private equity investment firm based in Chicago. Since MDP’s formation in 1992, the firm has raised aggregate capital of over $28 billion and has completed over 150 investments. MDP invests across five dedicated industry verticals, including basic industries; business and government software and services; financial and transaction services; health care; and telecom, media and technology services. For more information, please visit www.mdcp.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, Healthcare IT, Internet+Digital Media, eCommerce, Consumer Software, AIoT & Industrial Technology and other key segments. Since inception, Union Square Advisors has advised on more than 150 strategic transactions, valued in excess of $115B. For more information, please visit http://www.usadvisors.com.

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