Union Square Advisors Serves as Financial Advisor to Mindful in its Sale to Medallia

in its sale to

Demonstrates Union Square Advisors’ extensive expertise in providing comprehensive advisory services to customer experience software companies

On August 24, 2022, Union Square Advisors announced it served as the financial advisor to Mindful, formerly known as VHT, and an Alpine Investors (“Alpine”) portfolio company, in its sale to Medallia, Inc. Mindful delivers the leading cloud-based contact center callback platform, empowering organizations across hundreds of Fortune 500 companies to more efficiently provide consistent callback experiences. Medallia is the pioneer and market leader in customer, employee, citizen and patient experience, and the provider of the number one enterprise experience platform.By automating intelligent callbacks, contact centers can use their staff much more efficiently, shifting call volumes to the most efficient times, routing calls to the most effective queues, and making these connections without wasting either customers’ or agents’ time. Annually, Mindful eliminates over 4 billion minutes (ie, in excess of 7,600 years) of hold time and frustration for customers all across the globe.“It has been an absolute pleasure to work with Alpine over the last four years,” said Matt DiMaria, CEO of Mindful. Matt joined the company from Alpine’s in-house talent program that recruits proven executives to lead its portfolio companies. “Today’s news begins an exciting new chapter for our clients and employees as part of Medallia. Together we are uniquely positioned to enable millions of people to get the help they need, from brands they love on the terms they choose.”“Matt and the Mindful team have built a remarkable product, business, and culture,” said Haley Beck, Principal at Alpine Investors. “Mindful’s leadership, market-leading solutions, and adoption of Alpine’s PeopleFirst philosophy and software playbook, have led to their notable success. We are excited to see Mindful’s growth continue as a result of its partnership with Medallia.”“Union Square Advisors is incredibly pleased to partner with the Mindful team as we continue to expand our presence and influence in the customer experience management space,” said Carter McClelland, Chairman at Union Square Advisors. Read the full press release here.

About Mindful

Mindful was founded in 1995, originally to provide patented technology for large contact centers to automate intelligent callbacks that turns customer hold time into free time. Today Mindful is the chosen experience platform for the world’s biggest brands. With dedication to keep the customer in the driver seat, Mindful empowers brands and agents to engage them at critical moments. Deep integrations into contact center technologies can be connected in days, allowing enterprise brands to transform the customer journey in record time. Delivering surprise and delight across every touchpoint, Mindful bridges the gap between experiences, smoothing out the customer’s search for answers in ways that fits the preferences of both the customer and the brand. Learn more at www.getmindful.com.

About Alpine Investors

Alpine Investors is a people-driven private equity firm that is committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in companies in the software and services industries. Its PeopleFirst strategy includes a talent program which allows Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine is currently investing out of its over $2.25 billion eighth fund. For more information, visit www.alpineinvestors.com.

About Medallia, Inc.

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing, and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital, and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, Healthcare IT, Internet+Digital Media, eCommerce, Consumer Software, AIoT & Industrial Technology and other key segments. Since inception, Union Square Advisors has advised on more than 160 strategic transactions, valued in excess of $115B. For more information, please visit http://www.usadvisors.com.

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