Union Square Advisors Serves as Financial Advisor to Permira in the $925 million Acquisition of eBay Enterprise from eBay

in the $925MM acquisition of
Media and Information Services
BPO Outsource Services
Business Services

Demonstrates Union Square Advisors’ strong momentum in software M&A and in providing high-quality strategic advisory services to leading financial sponsors

On July 16, 2015, Permira, an international private equity firm, announced that it, along with Sterling Partners, Longview Asset Management, and the Innotrac Corporation, has entered into a definitive agreement to acquire eBay Enterprise from eBay, Inc. in a transaction valued at approximately $925 million. eBay Enterprise is a leading global provider of Commerce-as-a-Service solutions which enable thousands of businesses to bring brick and mortar operations online by providing world-class ecommerce development and management solutions.

eBay Enterprise consists of four divisions: Magento Commerce Technologies, Marketing Solutions, Enterprise Services and Operations. The transaction, which is expected to close in the second half of 2015, is subject to certain regulatory approvals and customary closing conditions.

About eBay Enterprise

eBay Enterprise specializes in creating, developing and running online shopping sites for real world brands and retailers. Formed in 2011 through the merging of Magento and GSI Commerce, eBay Enterprise now provides leading commerce technologies, marketing solutions and omni-channel operations to hundreds of merchants worldwide. Each of eBay Enterprise’s divisions play an integral role in the online merchant-consumer exchange by seamlessly connecting Magento’s ecommerce platform, Enterprise Services’ order management system, Operations’ fulfillment service and Marketing Solutions’ customer support. eBay Enterprise is headquartered in King of Prussia, PA. For more information, please visit www.ebayenterprise.com.

About Permira

Permira is a global investment firm that finds and backs successful businesses with ambition. Founded in 1985, the firm advises funds with a total committed capital of approximately €25 billion. The Permira funds make long-term investments in companies with the objective of transforming their performance and driving sustainable growth. In the past 30 years, the Permira funds have made over 200 private equity investments in five key sectors: Consumer, Financial Services, Healthcare, Industrials and Technology. Permira employs over 200 people including 120 investment professionals in 14 offices across North America, Europe, the Middle East and Asia. For more information, please visit www.permira.com.

About Union Square Advisors

Union Square Advisors LLC is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, as well as agented private capital financing services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, venture capital and private equity firms across the technology landscape with a primary focus on Software, IT infrastructure and Internet / Digital Media. For more information on Union Square Advisors, please visit www.usadvisors.com.

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