Demonstrates Union Square Advisors’ core competence in software and digital media technologies, as well as the quality of its strategic M&A advisory services provided to leading technology companies and financial sponsors
On June 29, 2015, Vista Equity Partners, a leading private equity firm focused on software, data, and technology-enabled businesses, agreed to buy a majority stake in Mediaocean, whose advertising software is used by all the major media buying agencies. Mediaocean’s software automates buying and selling of traditional and digital media, and is used by companies that manage more than $100 billion in global ad spending.
Mediaocean and Vista will work closely together to evaluate key drivers for successful growth. Those drivers include continued investment in existing solutions to further the convergence of TV and digital video, expansion of Mediaocean’s product portfolio with enhanced campaign planning, as well as expansion of Mediaocean’s international footprint.
Mediaocean CEO Bill Wise is expected to continue to run Mediaocean. Chairman Michael Donovan will continue as a key board member and will retain the remaining equity in Mediaocean. The transaction is expected to close in Q3 2015.
Mediaocean is the world’s only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide and powering $100 billion in global media buying. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
About Vista Equity Partners
Vista Equity Partners, a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco, with over $13.5 billion in cumulative capital commitments, currently invests in dynamic, successful software, data and technology-enabled organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit www.vistaequitypartners.com.
About Union Square Advisors
Union Square Advisors LLC is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, as well as agented private capital financing services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, venture capital and private equity firms across the technology landscape with a primary focus on Software, IT infrastructure and Internet / Digital Media. For more information on Union Square Advisors, please visit www.usadvisors.com.