Union Square Advisors Serves as Exclusive Financial Advisor to Blueshift in its $40M Growth Investment

in its $40M growth investment from
Marketing Technology
Big Data
Artificial Intelligence
Machine Learning

Demonstrates Union Square Advisors’ extensive platform in providing comprehensive capital markets advice to emerging, disruptive companies in the CX and marketing software category

On January 11, 2024, Union Square Advisors announced it has served as the exclusive financial advisor to Blueshift, a developer of a Customer Data Platform, in its $40 million growth investment from Runway Growth Capital. Proceeds from this transaction will be used to refinance existing debt and provide Blueshift with the ability to expand the sales, marketing and operations of its customer engagement platform. Blueshift is a proven industry leader that helps brands automate and personalize engagement across every marketing channel, using a unique combination of Customer AI & Generative AI.

“We are thrilled to partner with Runway Growth Capital,” said Vijay Chittoor, Co-Founder and CEO of Blueshift. “Runway’s funding will enable us to scale our operations and reinforce our commitment to deliver unparalleled personalized experiences for brands across the globe.”

“We are excited to support Blueshift’s innovative approach to marketing automation and customer engagement,” said Jeff Goldrich, Managing Director of Technology at Runway Growth Capital. “This funding highlights our commitment to fostering the growth of companies at the forefront of technological innovation. We believe Blueshift’s unique capabilities to leverage customer data will set a new standard in personalized marketing, and we’re proud to be a part of their growth story.”

“Union Square Advisors is incredibly pleased to partner with Blueshift in this transaction as the company continues to accelerate its next phase of growth and execute against their strategic initiatives for its customer engagement platform,” said Carter McClelland, Chairman at Union Square Advisors.

About Runway Growth Capital LLC

Runway Growth Capital LLC is the investment advisor to investment funds, including Runway Growth Finance Corp. (Nasdaq: RWAY), a business development company, and other private funds, which are lenders of growth capital to companies seeking an alternative to raising equity. Led by industry veteran David Spreng, these funds provide senior term loans of $10 million to $100 million to fast-growing companies based in the United States and Canada. For more information on Runway Growth Capital LLC visit https://runwaygrowth.com.

About Blueshift

San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. For more information, visit https://blueshift.com.

About Union Square Advisors

Union Square Advisors is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, agented private capital financing and debt capital markets advisory services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, private equity, venture capital and family offices. Our expertise spans many aspects of the technology landscape, including Enterprise Software and Infrastructure, FinTech, HealthTech, Internet+Digital Media, eCommerce, Consumer Software, AIoT & Industrial Technology and other key segments. Since inception, Union Square Advisors has advised on more than 175 strategic transactions, valued in excess of $120B. For more information, please visit https://usadvisors.com.

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