Union Square Advisors Serves as Exclusive Financial Advisor to Synamedia in its $460M Refinancing

in its $460M financing from
Entertainment Software

Demonstrates Union Square Advisors’ Extensive Platform in Providing Comprehensive Capital Markets Advice to Transformative, Sponsor-backed Companies in the Technology Sector

On December 5, 2023 Union Square Advisors announced it has served as exclusive financial advisor to Synamedia, a Permira portfolio company, in its $460 million financing and investment led by Adams Street Partners, NorthWall Capital, and PNC Bank. Proceeds from the transaction will be used to refinance Synamedia’s existing debt, enhance the company’s liquidity position, and advance Synamedia’s mission to provide the leading technology and related services that enable all content providers, telcos, and consumer platforms to shape the future.

This transaction illustrates the continuation of a notable trend of companies electing to refinance their broadly syndicated debt in the private credit market.

“Union Square Advisors has been a true partner and a natural extension of our team,” said Nic Volpi, Partner, Permira. “In navigating a tumultuous market environment, the Union Square Advisors team worked in relentless pursuit of the best possible outcome for Synamedia and Permira. Driven by dedicated senior involvement, Union Square Advisors tenaciously strove to optimize structure and pricing, being willing to go above and beyond and be creative to ultimately source and close on a bespoke capital solution. The Union Square Advisors team works not for you, but with you, driving towards a shared goal and going the extra mile, unwilling to stop until the job is done – and done successfully.”

Synamedia boasts leading products for Video Distribution, Advertising, Processing, Edge/CD, as well as Conditional Access, and Set-Top-Box Middleware. Synamedia has both sponsor and strategic investor support from Permira and Sky/Comcast.

Union Square Advisors LLC acted as exclusive financial advisor to Synamedia in its refinancing.

About Synamedia:

Synamedia is a developer of video software intended for the pay-television industry. To learn more about Broadcast Technologies, Video Network solutions and Media Cloud Services, visit synamedia.com.

About Adams Street Partners:

Adams Street Partners is a global private markets investment manager with investments in more than thirty countries across five continents. Adams Street is 100% employee-owned and manages $58 billion in assets under management.

For more information, visit adamsstreetpartners.com.

About NorthWall Capital:

NorthWall Capital is a leading European credit investment firm delivering private capital solutions to counterparties in Western Europe. The firm manages €1.3bn of AUM in long dated funds on behalf of global institutional investors, seeking to capture compelling risk-adjusted returns from Western European credit markets.

For more information, visit northwallcap.com.

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