Demonstrates Union Square Advisors’ strong momentum in the cloud software arena, as well as the quality of its strategic M&A advisory services provided to leading technology companies
July 22, 2015 – Workfront, the leading provider of cloud-based Enterprise Work Management solutions, has acquired the global leader in online proofing, ProofHQ. The acquisition of ProofHQ expands the Workfront marketing work management (MWM) capabilities, and further demonstrates the Company’s commitment to calming the chaos of work for marketing teams and agencies. The acquisition builds on a successful, multi-year partnership between Workfront and ProofHQ to deliver integrated proofing capabilities.
ProofHQ’s industry-leading solutions will significantly enhance Workfront’s existing offerings and accelerate the combined Company’s future growth prospects. The acquisition directly augments Workfront’s strategic vision to have all digital assets and marketing workflows managed via the Workfront platform.
ProofHQ will operate as a standalone company and keep its established headquarters in London, England. The ProofHQ team will become members of the broader Workfront team, but will maintain a similar reporting structure and executive team to what they have today. Going forward the company will be referred to as ProofHQ, a Workfront Company.
Workfront is a cloud-based Enterprise Work Management solution that helps marketing teams, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit www.workfront.com or follow the Company on Twitter @Workfront_Inc.
ProofHQ is an online proofing tool used by brands and agencies worldwide. It streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. ProofHQ replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, digital and audiovisual. For more information, please visit www.proofhq.com.
About Union Square Advisors
Union Square Advisors LLC is a leading technology-focused investment bank that offers strategic mergers & acquisitions advice and execution, as well as agented private capital financing services. Founded in 2007, with offices in San Francisco and New York, Union Square Advisors works with leading public and private technology companies, venture capital and private equity firms across the technology landscape with a primary focus on Software, IT infrastructure and Internet / Digital Media. For more information on Union Square Advisors, please visit www.usadvisors.com.